Communicating India's soft power :buddha to bollywood

By:

Thussu, Daya Kishan

Publication details: New Delhi Sage Publication, 2016Description: 231pISBN:

9789351508168

Subject(s):

DDC classification:

302.230954 THU-C

Summary: a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.

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Holdings
Cover image	Item type	Current library	Home library	Collection	Shelving location	Call number	Materials specified	Vol info	URL	Copy number	Status	Notes	Date due	Barcode	Item holds	Item hold queue priority	Course reserves
	Books	NASSDOC Library				302.230954 THU-C (Browse shelf(Opens below))					Available			50116

Included Bibliography and index or about the author

a first book-length study of India’s soft power, traversing international relations and international communication perspectives.<br/> As the world’s largest democracy and third-biggest economy on the basis of purchasing-power parity, India offers an excellent case study of the power of culture and communication in the age of mediated international relations. This South Asia edition features a new Afterword covering latest developments including Prime Minister Narendra Modi’s thrust toward Digital India and promoting Buddhism as part of India’s public diplomacy.

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